I encourage you to go to the link to check it out, but here are the essentials. I think this is a great guide to keep you focused when you're creating your video.
Step 1: Here’s who I am and here’s what I do that can help you!
Step 2: Have you ever had any of these challenges?
Step 3: Me too! Here’s my story of struggle.
Step 4: Here’s how I found the solution.
Step 5: Here are the results that I’ve gotten and helped other gets.
Step 6: Here’s the difference between the old world and the new world.
Step 7: Here’s the solution! The process, system or framework…
Step 8: Here’s the most common mistakes people make
Step 9: Here’s what you should do right now!
The thing I like about this formula is that you can get really bogged down in finding the right place to start. Remember, this is not an ad during the Superbowl. Your audience will appreciate you being real, offering to help them rather than sell them.
Cheers
James Steidl
Information from KCMG Marketing
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