I've just launched my second Facebook ad campaign and have been stunned with how poorly it has been performing. We've been getting tons of likes, but almost no conversions. I called Facebook to see what the problem was and was told that targeting more than one country in the same ad campaign causes a "glitch" to occur in the Facebook system (whatever that means). I was told that removing all of the countries but one should solve the problem.
We'll see.
Jamie
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