I've been up to my eyeballs in SEO and Internet Marketing tips and tricks and "inside secrets" being peddled by so-called "experts" for nearly half a year now. If I actually read all the e-mails and watched every webinar solicitation I get in my e-mail every day, I would do nothing else. Yesterday, I spent nearly thirty minutes watching a webinar that offered no usable information. I must say, I'm getting pretty disappointed.
Getting visibility and rank on the net is the same as money in the bank, so there must be tens of thousands of people trying to convince other people they can get your site to rank if you just give them your money. Most of us are either new to I.M. or oblivious to how it works, and as a result, we're pretty gullible. It's like the Gold Rush all over again, but in electronic form. One guy will sell you a pan for $10, someone else will sell you their video on how they pan for gold, another guy will tell you where he found some, and so on ad- infinitum.
What I'm finding is that there is only so much you can do for free. You can build your sites, optimize them, and do everything right and still not rank as well as you'd like. At some point, some heavy lifting needs to be done. This is when you need to pay up. Even running a Facebook ad campaign is not free.
I was just approached by Vocus, the company which owns Web PR. For $5,000/year you can submit unlimited press releases online. I'm pretty sure this strategy will work because they have a relationship with Google, and unlike many other free press release outfits, they will actually submit your release and get it online. Still, $5K is pretty steep, and a big gamble for most of us.
Additionally, I'm currently speaking with a programmer in Pakistan to build a back-link building widget that is really going to be a community of people who will share each other's links on their sites. I'm confident that between a solid back-link strategy and a press-release campaign, you can get the rank you need. Sadly, it will not be free.
If you're one of the few people who stumble across this blog, feel free to send me a message if you'd like to share a subscription to Vocus.
Cheers
Jamie
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