Online Reputation Management is the foundation of any and all web marketing. If you don't have a reputation, or do have one but with derogatory snippets about yourself or your company online, you can't go forward until you address this fundamental issue.
Imagine spending millions of dollars on a fabulous web presence and marketing only to have real people saying terrible things about you or your company. Real people believe other real people more than they believe what marketers concoct and dish up for public consumption. For this reason, you must have a well established online identity that looks presentable for any of your web marketing to work. That means professional review sites, Yelp, Google+, Facebook, Linkedin, post on forums, and of course, your own web site. But it doesn't stop there.
Countless times I've nearly been sucked in by a smooth and well engineered marketing pitch. At the very last second, I've Googled the product to see if it is legit, only to find a host of horrible reviews warning other potential victims to stay away. So you see, it pays to manage your reputation online.
ReputationPromotion.com is a site which provides tools to manage your reputation. Our goal is to expand this site with a toolbox of do-it-yourself utilities to do more of this yourself, but at this stage, it's best to have an experienced human being manage this task for you.
Check out the site and the video below which gives you an introduction to building your online foundation.
Cheers
James Steidl
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