Wednesday, February 6, 2013

How to Implement a Facebook Marketing Campaign

I've just completed my second big milestone which is to integrate Facebook into my marketing plan. The steps for doing this are as follows;
  1. Start with a "Like" campaign. Create an ad that will attract your specific demographic. You market to people who are as close as possible locally with an ad which says:  "Click if You Like Pizza" or whatever is generically relevant to your product. If you're running a weight loss plan, people who like pizza may be overweight. Run the ad until you collect your desired quota of likes. Each click harvests the Facebook info of the one who clicked on your ad.

    I personally skipped this step because I wanted to post in the special interest groups first because it was cheaper and I wanted to test that method out before spending money on ads.

  2. Create your Facebook pages (most people already have a personal Facebook page) followed by your business page. Note: Your business page must be a child of your personal Facebook page, you cannot directly create a business page that is not linked to either your personal Facebook page or someone else's.

    After creating both your personal Facebook page and business page, you must create your fanpage which is a classic "squeeze page containing a commercial offering to give the visitor something they want. Your fanpage will be a child of your business page and consists of two parts: the "fangate" which is the first page your visitors see. This page should have your video commercial to incentivize people to "like" your page. When your visitors "like" your fangate page, it will send them to your "content" page which is essentially a redemption page where your visitors can get your free offer.  It is also the page where you will hopefully up-sell them to a paid product. 

  3. Create your multimedia commercial which your visitors will see when they land on your fangate page. You'll probably need to create a custom webpage to host your fangate page content which can then be linked to your Facebook page. You can also code directly inside Facebook, but if you have a lot of elements, I feel this is more cumbersome. Be sure to plan your script according to the guidelines established in my earlier post.

  4. If you haven't done so already, you'll need to create an Aweber account so when your visitors go to your final content or redemption page, they'll be able to opt-in with their real name and e-mail and become part of your official marketing list.

  5. This is the video I produced for my fangate page.


If you'd like to see the whole Facebook integration, here's the link:

http://www.facebook.com/pages/C4Depot/487072368003388?sk=app_190322544333196
  1. Create the redemption page. This is the page your visitor goes to when they "Like" your landing page and is where they can redeem the offer you have told them about on the landing page.

  2. Integrate the content / redemption page with an auto responder such as Aweber which keeps track of your list and manages your periodic marketing e-blasts.

  3. Run your second ad which is more specifically targeted to the list you generated from you "like" campaign. This ad can be branded with your product or offer an incentive which will be explained on your landing page.
That's it in a nutshell.

Cheers

James Steidl

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