Friday, September 20, 2013

Clipart for Sparkol's VideoScribe — New Site Launched: SVGClipart.com

You've all seen those promotions where a hand sketches a cartoon while you listen to a voiceover. Well, now it's possible to download clipart that you can just drag right into Sparkol's VideoScribe without doing any time-consuming editing to the clipart.  SVGclipart.com has just been launched so anyone can create an animation using an auto-drawing whiteboard application.SVG Clipart




In this video you'll see how SVG Clipart.com provides clipart and cartoons in scalable vector graphics format to draw cleanly and efficiently in auto-drawing programs such as Sparkol's VideoScribe. Welcome to SVG clipart.com — a library of clipart elements designed to draw cleanly and efficiently inside auto-drawing programs such as Sparkol's Video Scribe which you can find at sparkol.com. If you've ever used a program like video scribe, you know that it only accepts the Scalable Vector Graphic file format. Our cartoons can be opened and edited in Adobe ILlustrator, and have been carefully constructed to draw smoothly and efficiently inside Video Scribe. Here's one of our cartoons being drawn now. You can see how nicely these cartoons will tell your story and engage your audience. Converting an Illustrator file to draw properly in a whiteboard application like VideoScribe takes a lot of time and effort, and if you've ever tried to do that, you'll know how much time our cartoons will save you. We also have talented cartoonists, so if you need a special graphic created, be sure to send us an e-mail. Thanks for visiting.

Tuesday, August 27, 2013

Google Keyword Planner — A More Accurate Reflection of Global Keyword Searches?

If you're familiar with the Google Keyword tool, you'll notice it's gone and has been replaced with the Google Keyword Planner

https://adwords.google.com/ko/KeywordPlanner/Home?



If you're interested in the details of the changes to this tool, I recommend this article from Andre Alpar's Search Engine Watch blog which goes into depth on the topic. 


The most noticeable thing about the Keyword Planner is how many fewer global searches any phrase will get.  For example, right before the Google Keyword Tool was taken down, the keyword phrase "cash back" and "back-cash" both produced identical monthly search results of over one million searches per month.

The Google Keyword Planner produces a much lower number of 22,000 for "cash back" and the phrase "back-cash" gets 70 global searches. 

Which tool was producing more accurate results?  Nothing useful is showing up in the rumor mill, however, in the past, the Keyword Tool was criticized for producing bloated global monthly search figures. It's more likely Google is trying to reduce the number of people seeking to "game" the system using longtail URL phrases with transposed words. In all likelihood, the new Keyword Planner is producing more realistic numbers.  To produce more accurate search results for their users, Google needs to discourage people from choosing URLs only for the purpose of attaining page rank. To do this, both the Google algorithm and Keyword Planner need to work in sync. Since "back-cash" now shows significantly lower global monthly search results than "cash back", it probably means the Keyword Planner is delivering more accurate numbers for global monthly searches and is a more accurate reflection in how the Google algorithm is working and how keyword searches are being conducted.

The false sense of elation we've been feeling when we've found a URL with high keyword traffic in the past, will now be replaced with a more realistic sense of frustration as domains which get legitimate keyword searches will be harder to find using the new tool. Sometimes the truth is hard to take.

Monday, August 26, 2013

Niche Selection

Late this spring, I helped a friend create a web page within a very competitive area. We grabbed the domain a longtail URL using the old Google Keyword Tool (yes, it's gone, I noticed this just today) showed a significant monthly volume, but with high competition. We launched the page without any video and to this day, our URL has not shown up on the front page of Google.

In contrast, our smaller niche business, Cinema 4D Models (c4d3dmodels.com) is doing exceptionally well. I attribute this to the fact that the C4D site is a smaller niche with far less competition. Additionally, we have used many videos to promote each URL we own with targeted landing pages and video.

My conclusion is this: achieving good page rank inside competitive categories is not only difficult and time consuming, but without a persistent and well-rounded marketing effort, may prove to be more frustrating than profitable.  If you're trying to rank in a competitive category and don't have time to create videos and perform all the due diligence I've written about in this blog, you may be better off buying your traffic by launching a press release.  I've never done this, so I can't vouch for it, but for $300, it may do more for your page rank than spending thirty hours of your time trying to build traffic in your off hours.

Wednesday, May 29, 2013

What Has Worked for Me So Far

Over the past seven months, I would divide everything I've learned about internet marketing into two three groups:

1 Fundamental Internet Marketing (juicing the search engines and SEO)

2) Ancillary Internet marketing (social media)

3) Tools (tips, tricks and gimmicks)

Using the Google keyword tool, I've selected my URLs based on the traffic the keywords I'm targeting are already getting before I purchase them. Since I'm not selling that many products, I've purchased URLs for each product and launched a website for each product using high traffic, longtail URLs.  As a result, I now rank on the first page and sometimes at the top of Google for the keywords I've targeted.

Cinema 4D Ocean (cinema4Docean.com)

Cinema 4D Lighting (cinema4dlighting.com)

Cinema 4D models (cinema4dmodels.com)

I have more in the pipeline waiting for their own websites.

Regarding #2, Facebook proved to be a useful tool to jump-start my website, but seemed to lose steam over 90 days, proving to be too expensive for long-term marketing.

#3 is where the bulk of internet marketing gurus try to make their living; selling little marketing helpers, software and tools.  I've found there's pretty much a Wordpress plugin for nearly everything, and if you can't find a Wordpress plugin that does what you're looking for, you should hire someone in Pakistan to write it for you, because that's where you'll make some money.

I'm currently working on a back-link building plugin for Wordpress. It's not cheap and will take over a year to write (because I'm poor), but that's one thing I haven't seen yet in a Wordpress plugin.

Cheers

Jamie


Monday, April 29, 2013

Don't Overlook the Obvious

I've been studying online marketing for half a year now, and it's surprising the obvious things that are not that obvious.

Today, I was a bit floored to find out how easy it is to learn what Google wants from your web page. In fact, they tell you.

The Google Webmaster Academy is something anyone interested in SEO should become familiar with.

Webmaster Academy - Webmaster Tools Help

More stuff to read, but this is coming from the horse's mouth, so it will be well worth your while.

Cheers

Jamie

Sunday, April 7, 2013

Using a Business Directory to Drive Traffic and Attract Clients

In one day I installed a new a business directory site that cost me nothing.

3D Animation Group | Cinema 4D Talent Directory

If nothing else, it's a great web 2.0 site to add backlinks. And if you can attract your target audience to join, you're killing two birds with one stone by building your client list at the same time.

I simply activated a dormant domain on GoDaddy and installed Wordpress with two clicks. When Wordpress was finished installing, I found this free business directory plugin called "Business Directory Plugin" of all things.  Adding PayPal functionality and other features costs money, but being able to get up and running while getting used to the plugin without spending money up front is great.

I highly recommend Business Directory Plugin.

Cheers

Jamie

Thursday, April 4, 2013

George Brown's Predator Software - A Preliminary Review

I just spent $800 for the new Predator software by George Brown, the author of the Google Sniper SEO strategy. For people who are into SEO, George Brown is a credible and well known name in the industry.

The webinar which launched this software pretty much blew my mind. Predator is presented like a digital matchmaker on steroids. It is essentially an e-mail extractor which can also send bulk e-mails. If I could get the software to work as pitched, it would be a digital marketer's dream come true. Such a tool would essentially eliminate the slow process of list building which is currently built upon creating sites and driving traffic through paid advertising, blogging, writing articles and other painful, costly and sometimes risky endeavors.

I was disappointed to quickly learn the webinar was not live as promoted and the release was actually just a rerun of a previously video taped launch back in 2012.  The webinar states that only fifty copies of the software would be sold, but that is clearly not the case, as it had already been released before. This was either a deliberate deception or an oversight. Either way, it caused an unnecessary ding in George Brown's integrity.

So far, with the exception of Craigslist and Yahoo Local, I've been unable to get the software to produce usable results for my keyword searches.  When searching major search engines, the search either never finishes, produces no results, or produces URLs with no e-mails.  This is disappointing considering that most ads in Craigslist request that you not contact the advertiser with solicitations and offers; which is exactly what Predator does.

After submitting a support ticket, I was told the search engines had changed causing the software to not work as it had done previously. Hmmm. So you didn't test the software before launching your webinar?

I saw no way of recouping my $1,200 investment (first and second licenses) any time soon with the software in its current shape, so I followed the refund instructions from my support ticket. Since I did not purchase Predator from Clickbank, I had to go to American Express to get my cash back.  The American Express agent was surprised to inform me there would be no investigation into the claim, suggesting I wasn't the only one who had called them.

My take away from this is to be very careful about what you tell your customers and to guard your online reputation as it is your most valuable asset. Also, be very careful about charging a premium price for your product as this will increase returns and cancelled sales.

I'll still be interested to learn about future improvements to Predator, but even if George Brown spent $100K to build Predator, $800 is a pretty steep price to pay for a utility that really only helps you become a professional spammer.

Cheers

Jamie