Latent Semantic Indexing is part of the algorithm used by Google to determine the relevance of a web page and ultimately to determine how it ranks.
If you own an auto detailing business and want to drive traffic to your site, to use LSI keywording, you would want to pepper your web pages with keywords that are synonymous and also closely related to your trade.
Such keywords would include: waxing, car wax, buffing, shine, vacuuming, cars, auto, detailing, auto detailing, car cleaning, car wash, carwash, paint, scratches, finish, Amoral, upholstery, tires, wheels, rims, undercarriage, new car smell, and so on.
The point is to not only make sure you have all the obvious keywords, but keywords that are also associated with the main keywords of your business.
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