Longtail keywords are usually URLs made up of two to five different words and may constitute a phrase. Because of their length, they are less common, yet constitute the majority of web traffic from searches. Longtail keywords are a central part of web marketing strategy because they are selected with the intent to preempt what people will type in for an organic search and are normally linked to multiple landing pages.
To illustrate how these are used, let's say you've just opened a store that sells flowerpots. The name of your store is Botanical Designs, so you get botanicaldesigns.com as your business URL. You build a site and nobody comes by to visit your site. To remedy this situation, you read up on web marketing and buy some longtail URLS. You buy: artisticflowerpots.com, handpaintedflowerpots.com, decorativeceramicpots.com and a host of others as well.
For my personal site, I've grabbing these URLs:
freeCinema4Dplugins.com
freeCinema4Ddownloads.com
as many users of the software program Cinema 4D will probably type those words into their browser sooner or later. Another strategy is to populate your secondary pages with headings that incorporate keyword phrases that are of similar significance.
Now, you create a squeeze page or landing page for those URLs to start funneling traffic to your main site. You post your landing pages under each of your longtail URLs hoping to catch some of those organic searches where someone types "hand painted flowerpots" into the seach field. Since you own that URL and have populated your landing page with LSI keywords, and have your opt-in form with your free offer, your site shows up at the top of Google. You start collecting contact information from your visitors using your opt-in form and plug that information into your auto responder to send out more special offers to those visitors, and viola! You have just generated traffic using longtail keywords!
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